We are Hue & Why, a brand strategy and design studio with a passion for design semiotics, striving to create brands with clarity, depth and long term value. We collaborate with emerging and established companies to create strong brand worlds that connect with their audiences. Our process is ‘rooted in rationality’ - incisive strategic thinking and timeless design fundamentals to shape brand creatives that are both strategically enduring and visually striking.
Brand Strategy. Brand Design. Brand Experience.
We have had the opportunity to work on a wide range of projects.
From conceptualising the entire brand world for the first ever JdV by Hyatt property in South West Asia, to crafting the brand positioning for India’s largest debt finance platform, to creating the portfolio architecture & identity for a fast-growing House of Brands firm, to refreshing the packaging for a Health & Beauty brand that had one of the highest brand recalls, to bringing alive an iconic homegrown ice cream brand through visual & spatial design refresh, we have been lucky to plunge into vastly different categories with every project.
From intense stakeholder and consumer immersions, to collaborative brand workshops, to in depth packaging design audits, to creating effective brand identities, to bringing alive the brand worlds across touchpoints, we have done sprint projects and exhaustive engagements.
We look forward to immersing ourselves in interesting brand consulting projects and collaborations.
Featured Work
Branding for Terratone Boutique Business Hotel
