Brand Identity, Brand Imagery & Lookbook Designs for Encrustd

Encrusted is a Bangalore based designer womenwear label, with a distinctly global aesthetic, specialising in silk and embellishments in the form of Parsi Gara embroidery, Chikankari from Lucknow and more. The brand world created for Encrustd is one that has been custom designed to reflect the world of fine luxury with great attention to detail, and the insignia is an intricate hand drawn image of a mythical creature inspired by the greyhound - which is in itself a symbol of luxury. In order to create these, we studied symbols of luxury and explored various directions to capture the essence of Encrustd. The Greyhound was finally chosen to represent the Encrustd world of luxury.

The brand identity for Encrustd was conceptualised from inception and was brought alive through the Logo & Insignia, Business collaterals, On garment collaterals - tags and bag charms, Packaging design, Website visual design, Visual style guides, Product catalogues and Look books. Renaissance still life paintings inspired the ‘Revolution’ collection and the life and style of the great Mexican painter Frida Kahlo inspired the ‘Every little thing she does is magic’ collection. While the look books reflected the inspiration behind each individual collection, the singular brand voice ran through all the collection visualisations.