Brand Refresh Project for Caravan Ice Cream Cafe

Caravan has been the go to place in Kerala for quality ice-creams and sundaes, since 1987. For many customers, it is the first place where they had an ice cream sundae at, where they tasted a soft serve at, where they have made nostalgic memories at and have celebrated milestone moments at.

When we were approached for the Brand Refresh of Caravan by the extremely passionate founders, we were thrilled to be a part of crafting the future of this iconic brand in the city of Cochin.

We started our journey by revisiting the very beginning of Caravan. We spoke to the founder who had the confidence to dream big and to take the plunge and start an ice cream destination 35 years ago. We spoke to the people who are steering Caravan equally confidently towards its future version, with the same passion their father had. We discussed their vision for how Caravan would evolve given the changing dessert culture scenario.

Taking forward the quiet charm, warmth, simplicity, lightheartedness and the free-spiritedness of the brand from its inception, we crafted the refreshed brand world and identity.

We felt the need to pay a tribute to the past, and brought back elements from the very first logo of Caravan (which also featured a family eating ice creams sitting on a camel caravan) in a contemporary simplified charming manner.

Presenting Caravan Ice-Cream Cafe in its brand new avatar.

The decision to move from an Ice Cream ‘Shop’ to an Ice Cream ‘Cafe’ also has implications on the spatial design, the product offerings and the future business plans.

We crafted ‘The Charming Oasis of Now’ as the brand world for Caravan Ice Cream Cafe - bringing together the nostalgic memories; the bright summer skies of this tropical place of origin of the brand; and the feeling of ‘being lost in the moment’, ‘forgetting the everyday worries momentarily’ mentioned by so many loyalists during the research.

Check out the Colours, Materials, Finishes and Textures of the new Caravan Ice Cream Cafe world.

With the new approach, Caravan is ice-cream first, but also, ice-creams and more. It is everything that Caravan memories are made of, plus a lot more. It is the years of experience, trust and credibility that forms the foundation for the next phase. It is a classic that is timeless.